Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



Marketing & Data Transformation U.S. $40 Spends more time interacting with mobile devices (1.8 hours/day) The Automation Revolution Programmatic Everywhere to deploy successfully. Smart apps, locally based advertising, branded (video) content or data-driven marketing. Leveraging Offline Shopper Marketing Data for Online Success Every time a shopper presents a loyalty card, an air miles card – even a credit card, data data can reveal rich insights that can dramatically transform digital marketing efforts. Five must-haves for effective data-driven marketing optimization. To successfully compete online, retailers must strengthen their value The Global Review of Data-Driven Marketing and Advertising. To successfully adopt programmatic advertising, it is essential for The Global Review of Data-Driven Marketing and Advertising. Media goes Digital: The story behind a successful transformation In today's mobile- and social-first world, being real-time is no longer enough. Programmatic Opens the Door to Paid Media for B2B Marketers The Internet and the availability of real-time marketing data have created a fiercely competitive environment for retailers. Spend: Above-the-Line Advertising ($BB). Backbone; CRM · Marketing Automation · Website Content & Experience has created waves in the marketing world in recent times is Data-Driven How soon can you assess the bottom-line revenue benefit of your next ad campaign? Technology has transformed the advertising landscape, creating Programmatic buying ensures ads are served to the right consumer, via the right channel, at the right time. Bringing neuroscience to the world of data-driven marketing (S612) How JustAnswer improved marketing efficiency and customer success with Adobe The Dream Team: Adobe Campaign and Adobe Analytics for real-time remarketing (S104) The programmatic ad buying opportunity: what is it and where is it going? The Global Review of Data-Driven Marketing and Advertising.